House Tour, Final Stop: Publicity

Book publicity is the effort a book publicist makes to get the book(s) they’re promoting into the consciousness of consumers. Simply put, it is the job of the book publicist to help drive sales by building recognition.

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House Tour: Manufacturing and Distribution

The tour continues with manufacturing and distribution! Don’t count this part out — it is critical to your book succeeding.

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House Tour: Sales

As much as we love to think about literature as an art form, at the end of the day, publishing is still a business where the ultimate goal is to sell books. As a publisher you could acquire the greatest novel ever written, but without the Marketing and Sales teams, that book isn’t going to fly off the shelves. Sales plays an integral role in getting books from the hands of the author to the hands of the reader as early as the acquisition stage.

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House Tour: Marketing

It is crucial for Marketing to show their enthusiasm for the book and present some key ideas on how they plan to promote it.

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House Tour: Acquisitions

Well hello everyone, and happy Thursday. I know these are the most uncertain times we’ve ever seen and (hopefully) will ever see, but what I also know is that consistency is key for feeling stable during uncertain times. Therefore, we continue today with the next part of our Ins and Outs of Publishing series, which…

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