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House Tour, Final Stop: Publicity

By: B. Greene February 18, 2021February 17, 2021

Book Publishing Overviewbook industry, book publicity, book sales, book tour, bookselling, publicity, publishing, publishing a book, publishing house, publishing house overview, publishing house tour, publishing industry, publishing intro, publishing process1 Comment

Book publicity is the effort a book publicist makes to get the book(s) they’re promoting into the consciousness of consumers. Simply put, it is the job of the book publicist to help drive sales by building recognition.

House Tour: Sales

As much as we love to think about literature as an art form, at the end of the day, publishing is still a business where the ultimate goal is to sell books. As a publisher you could acquire the greatest novel ever written, but without the Marketing and Sales teams, that book isn’t going to fly off the shelves. Sales plays an integral role in getting books from the hands of the author to the hands of the reader as early as the acquisition stage.

Publishing House Tour

The publishing industry is kind of…wild. It is an intricate business, and one that often does not run like the outside world expects it to (i.e. it is s l o w in a world that expects things now, now, now. So, we’ve decided to break things down a bit. Let’s dive in, shall we?

BISACs for Beginners

BISAC codes are also an important metadata component for self-published authors to explore. Because independent authors do not have the resources provided by a publishing house, they must invest their own time and effort into developing metadata.