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Why You Should Have a Blog

By: S. Morris May 13, 2021May 12, 2021

Self-Promotionauthor blog, blogging, bookselling, marketing, money, start writing, website, writer's money, writing1 Comment

Are you on the fence about starting a website or blog? Well, let me convince you that now is the time…

House Tour: Marketing

By: B. Greene July 30, 2020July 29, 2020

Book Publishing Overviewbook marketing, house tour, how publishing works, intro to publishing, marketing, marketing books, publishing, publishing house, publishing house overview, publishing house tour, publishing industry, publishing insights, publishing intro, publishing processLeave a Comment

It is crucial for Marketing to show their enthusiasm for the book and present some key ideas on how they plan to promote it.

Social Media for Authors

By: B. Greene November 14, 2019November 13, 2019

Self-Promotionbook marketing, facebook, instagram, marketing, publishing, Self-Promotion, self-publishing, social media, social media best practices, social media tips, twitterLeave a Comment

Although there are no hard numbers on how social media impacts book sales, it is an incredibly powerful tool for promotion and recognition. However, leveraging social media can be a daunting task. We’re here to break down the basics and help you take that first step in building your online brand.

Metadata 101

Metadata is the backbone of the publishing industry and is the key to book sales in today’s market. It is important for every author, commercially published and self-published alike, to understand how metadata works, why it’s important, and how to best utilize it to their advantage.

Building Relationships with Booksellers

By: R. Mange October 24, 2019October 23, 2019

Self-Promotionbooksellers, bookselling, bookstores, brick-and-mortar, building relationships, business-to-business, buying books, independent bookstores, indies, marketing, metadata, publishing, relationships, sales, self-publishingLeave a Comment

Establishing and maintaining good relationships with booksellers is an important factor in the success of a book, especially for authors who are still finding their footing. A good librarian or bookseller who knows you and believes in you might take the time to put your book on a recommended list, or point it out to a customer who doesn’t have a title in mind.