Metadata may not be the most exciting or glamorous job in publishing, but it is an essential one. And it continues to grow in importance each day as our society grows more and more digital. Now with the pandemic looming large and most of us homebound, it’s never been more necessary to push books digitally, whether borrowing or purchasing an ebook or purchasing a print book online, and those who have the best Metadata teams are sure to feel the benefit.
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As much as we love to think about literature as an art form, at the end of the day, publishing is still a business where the ultimate goal is to sell books. As a publisher you could acquire the greatest novel ever written, but without the Marketing and Sales teams, that book isn’t going to fly off the shelves. Sales plays an integral role in getting books from the hands of the author to the hands of the reader as early as the acquisition stage.
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It is crucial for Marketing to show their enthusiasm for the book and present some key ideas on how they plan to promote it.
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The publishing industry is kind of…wild. It is an intricate business, and one that often does not run like the outside world expects it to (i.e. it is s l o w in a world that expects things now, now, now. So, we’ve decided to break things down a bit. Let’s dive in, shall we?
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Three Houses Press 